Episode 17 – Heather Chesky
Heather Chesky is a successful photographer in the northern Virginia and Washington, D.C. area. She has a successful model program called Photography Sessions Excel: How to Create a Baby, Tween, or Senior Model Program. This program is great for photographers wanting to get more clients. Heather and Mike talk about her program and how it works.
Heather first talks about how much frustration she had with growing her business. Then she found out about a type of marketing called a model program. She has a model program for high school seniors that gives perks for the members while also enabling growth of her business. It created so much success in her business, she decided to start offering coaching for how to create your own model program.
She explains that offering a program like this really helps to drive business during the slow season. The basic idea of it is that you invite a lot of your ideal model base to a meeting about a model program. The models must sign up for the program with cash in hand.
It gets clients on the calendar with payment during the slow seasons. It gives the clients perks, but it can also create community.
Heather says that she likes to hold team photoshoots. She says that having this big event can help create a community among your clients, but it also can help you market the program.
When you take their pictures and have them all share the picture, it gets your program to more people. She puts together events that meet the needs of clients while also creating and supporting that group or community atmosphere.
Heather goes more in depth for how she selects her models. Now that her program has some fame, she only lets clients who are already part of her program recommend others to her program. This gives even more incentives for clients to be part of the program just for being chosen to be part of the it.
For more information on Heather Chesky or her model program, click this link.
For more information on Mike’s photography or Fisheye Connect photography workshop site, visit some of our links below!
https://www.fisheyeconnect.com/
If you’re a photographer with a workshop that you would like to promote, or if you would like to appear on the Fisheye Connect podcast with Mike, send us an email at mike@morelandphoto.com
