One of the best ways to keep track of traffic is to have promo codes/coupon codes. You can reach out to your network/vendors and give their users a discount to your event. Win/win for both. You could capture a new audience, and your vendor gets to give their users an exclusive deal or reward. At the end of the event your can export your registrants data into excel and be able to look at who registers using what code to determine what promotions were successful. 

As a student registering, it also is a nice bonus and can encourage one to commit sooner by taking advantage of a discount. 

We have had promo codes for about six months and everyone seems to be using and loving them. To add a promo code you just go to that workshop's homepage. And on the bottom right hand side you will see Add Promo Code.(see image below)

One you click that you are taken to this screen below. You can create as many promo codes as you like. You can create one that is an Percentage off the total, Dollar off the total, or set a fixed price for that promo code. 

Fisheye Connect does not create or give out promo codes. Only instructors has this ability. * Promo codes can only be applied at the time of checkout.