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Tuesday, February 05 2013

Be Accessible: Master Your Inbox in 5 Steps with Leeann Marie

Leeann Marie is a Pittsburgh-based wedding and engagement photographer. More than that, she is an engineer. A master of systems. A checklist woman. A lover of having this thing called “a life”. She personally coaches photographers who are struggling with their systems and workflow to ensure that they master the (sometimes difficult) tasks of workflow and organization. Successful businesses require a solid backbone of methods and systems to remain in the marketplace – and that is what she truly wishes for her consulting clients: years of shooting and a balanced life. She can be reached here:

What makes a great entrepreneur, business owner, and studio manager? Entrepreneur magazine published their list of the Top 25 Characteristics of Successful Entrepreneurs, and mixed amongst the obvious “Do what you enjoy” and “Grab Attention” are a few key traits that are often overlooked. Imperative aspects like “Get and stay organized” and “Be accessible” become after thoughts. You focus so much on marketing and shooting, that you may leave your nitty-gritty business practices on the backburner. 

As a photography business owner myself, I can’t tell you the number of times that clients book due to a speediness in response. Clients are thankful for a return phone call –“because no one else called back” and a quick reply to their online inquiry brings a large level of instant satisfaction.

Gone are the days when not responding makes you “look busy” - throw that idea out the door! Crazy as it seems, you are expected to be able to do it all, so responding ASAP to client emails is ideal especially with the younger generations of seniors, brides, grooms, and parents who grew up on instant messenger.

Master your inbox by moving from it being a “catch all” to being a “to do” list, and you’ll find that your response time to clients will be drastically reduced, and your accessibility will be noticed and appreciated.

Some of the best ways to master your inbox? Adopt a few simple rules

  1. Delete all of the incoming junk! Take advantage of those tiny “Unsubscribe” buttons at the bottom of emails
  2. If you can do it in 5 minutes – do it right away
  3. If you need to do it later, keep it in your inbox and then focus
  4. Once you’ve completed the task or responded, file the email away in logical folders
  5. Learn keyboard shortcuts for moving around your inbox

These rules combine the efficiency of keyboard shortcuts, with the organization of filing and setting response times. By simply sticking to these five easy inbox management rules, you can add to your list of successful practices and be even more accessible to clients. Staying organized in your communication center will bring you to a point where your clients feel appreciated, noticed, and heard – the top traits of happy clients.


Photographer Workflow Expert:

Pittsburgh Wedding Photographer:


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